Colin Hurd serves as the CEO at Mach Inc., a leading provider of autonomous and automated technologies to OEMs in the off-highway machinery industry. Colin brings to Mach his extensive experience in agricultural technology, business, innovation and the equipment industry. Exiting two prior agriculture startups, he has spent his professional career leading innovative tech companies. His specific expertise spans hardware and machinery development, digital agriculture, off-road automation, self-driving technology, and more. Colin serves on several boards aimed at advancing the technological capabilities of companies in agriculture. As a co-director of the Ag Startup Engine, the Midwest’s premier startup program for technology, he recognizes the challenges growing tech startups face, providing help to tackle those challenges.

Recognized as a visionary leader across the industry, Colin was awarded the Forbes “30 Under 30” in 2018, and the Iowa State University College of Agriculture Outstanding Young Professional in 2019. His leadership is expected to drive Mach’s purpose of making the work done with heavy machines safer, more efficient, and simpler for the people who produce our food, fiber, infrastructure, and natural resources.