Craig Rupp
CEO / Sabanto

Craig started his career in 1988 as a hardware engineer at Motorola, designing and developing the first GSM and Iridium mobile stations and John Deere in 2002, developing the Starfire receiver and Greenstar display.

In 2002, Craig founded ATG, providing RF manufacturing software. Acquired by National Instruments in 2005, he became a Chief Measurement Architect, developing AM, FM, RDS, Bluetooth, GSM, EDGE, CDMA2k, EVDO, WCDMA, and LTE solutions.

In 2008, Craig founded Rough Riders Communications, headquartered in Leedey, OK. He architected, designed, and built a portable satellite-based data system deployed in the Anadarko Basin drilling sites throughout the Oklahoma and Texas panhandle.

In 2012, Craig founded 640 Labs, envisioning a simple iPad as a data collection and monitoring device for agriculture. Acquired by Monsanto in 2014, he made his FieldView Drive one of the most ubiquitous and low-cost data collection devices in agriculture.

In 2018, Craig founded Sabanto, a company that provides autonomous solutions for agriculture. He was the first to autonomously plant a farmer’s field in Iowa, Nebraska, Minnesota, Illinois, Missouri, Texas, and Indiana.

Raised on a farm in Iowa, he earned his BSEE at Iowa State in 1988 and MSEE from Illinois Tech in 1990. He currently has 14 patents.