Sue Schneider
VP, Growth & Strategy, Americas / SBC Gaming

Sue Schneider is a leading expert on the i-gaming and sports betting industry which she began monitoring in 1995. Starting as an owner of leading gaming consumer portal from ’95-‘99, she then launched River City Group, which produced the largest i-gaming events in the world (GIGSE and EiG) as well as key industry trade publications, such as and the Internet Gambling Report. In July, ’06, River City Group was purchased by Clarion Events, one of the UK’s largest event producers, and Schneider remained as CEO/Americas there until June ’09. She is VP, Strategy & Growth/Americas for SBC Gaming ( Until September, 2019, she served as Editor-in-Chief for Liebert Publications’ Gaming Law Review. Until 2016, she was a partner with ( which was sold to iGaming Business, a division of Clarion Events. She’s a former partner in the and, in addition, worked with the G2E event as a consultant for G2E. Schneider was a founder and served as Chairman of the 120-member Interactive Gaming Council (IGC), a trade association, from its inception in l996 until 2004. She is a frequent speaker at international gaming conferences and has testified to the US Senate and the US House of Representatives.