September 24 & 25, 2025

Indiana Convention Center, Indianapolis, IN

$449

$499

Showcase Your innovation

Exhibit Hall

Maximize Your RALLY ROI: Exhibit packages include all-access badges, targeted visibility, and direct access to decision-makers across six innovation studios!

Claim Your Booth

Already an existing 2025 Exhibitor? Log in here.

company employees demoing products to conference attendees

56%

Attendees Represent C-Level, President, CoFounder, Owner, or Director Roles

6,800+

Innovators, Investors,
and Attendees

297

Venture Capital
Firms Attended

25

Countries Represented

$27.6B

Investor Assets Under Management Represented

Innovation Studios

These six studios are just the beginning. Thinking about exhibiting but don’t see a perfect fit? No worries, RALLY is built on cross-sector collaboration, and we welcome innovators from every corner. If you’re doing something exciting, we want you with us!

Ag & Food

Hardtech

Healthcare

Software

Sportstech

Entrepreneurship

Ag & Food

Hardtech

Healthcare

Software

Sportstech

Entrepreneurship

Why Exhibit?

Get Exposure to Decision Makers

Put your brand in front of thousands of high-level investors, Fortune 500 executives, government leaders, and startup ecosystem influencers. These are the people actively looking for breakthrough ideas and strategic investments - the kind of exposure that can fast-track funding, partnerships, and deals.

Accelerate Sales

Showcase your product or service through live demos that capture attention and convert interest into opportunity. Whether you're looking to close deals, enter new markets, or land strategic partnerships, exhibiting gives you the platform to connect with qualified prospects who are ready to engage.

Build Brand Credibility

Position your company as a serious contender by exhibiting alongside a curated group of leading innovators. Being selected to showcase signals to investors, customers, and partners that your business meets a high bar of excellence and is worth watching.

Get Real-Time Feedback

Gain invaluable insights by interacting directly with potential users, buyers, and industry experts. Use these conversations to test your messaging, refine your product features, and validate your value proposition - all in a fast-paced environment.

Attract Talent

Connect with a diverse pool of top-tier professionals - from technical talent and creative thinkers to advisors, mentors, and future co-founders. Whether you’re hiring, building an advisory board, or expanding your network, the right people are here.

Gain ROI in Just a Few Days

Leverage the intensity and visibility of the event to generate weeks or even months' worth of business traction. From media exposure to investor follow-ups, the concentrated impact of exhibiting at RALLY can drive real results long after the event ends.

Frequently Asked Questions

How do I pay for my exhibit space?

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  • Payments will be made through our Exhibit Hall portal. To proceed in the process, you must agree to Terms and Conditions and remit payment.

What does my space come with?

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  • Innovation Alley: Onsite setup in a designated Innovation Alley space. Each space comes without carpet and without power. You will also get 1 All-Access badge, a branded kiosk, company listed in the RALLY App, and listed in Exhibit Hall materials.
  • Exhibit Hall - NON SPONSOR - 10X10: Onsite setup for a 10x10 space WITH carpet. This comes with 2 all-access badges, listed in Exhibit Hall materials, and included in the RALLY App. In-line booths will have 3ft side walls and 8ft back walls of black pipe and drape provided.
  • Exhibit Hall - NON SPONSOR - 20X20: Onsite setup for a 20x20 space WITHOUT carpet. This comes with 2 all-access badges, listed in Exhibit Hall materials, and included in the RALLY App. In-line booths will have 3ft side walls and 8ft back walls of black pipe and drape provided.
  • Exhibit Hall - NON SPONSOR - Custom: Details regarding what is included with a custom space will be provided separately. This will include being listed in Exhibit Hall materials and included in the RALLY App. The number of all-access badges will be specified in your agreement.

How do I outfit my space?

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  • You will outfit your space with our exhibit vendor, GES. The exhibit portal will have a link to GES that will allow you to create an account, upload your graphic (if applicable), and begin requesting power, AV, internet, etc.

Is additional signage allowed?

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  • Innovation Alley: Innovation Alley participants are not permitted to bring additional items or signage. This includes, but is not limited to pop-up banners, freestanding items, etc. You can bring tabletop items/signage ONLY.
  • Exhibit Hall - 10x10, 20x20, Custom: Yes, exhibiting participants are able to bring their own booth setup, furniture, backdrop, and signage as long as it fits within the allotted space. Booth setups are subject to show management discretion for approval / removal.

Do I get to pick my booth number/kiosk location, or where will I be located?

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  • Selecting booth location is done by the exhibitor before paying in the portal

When do I load in, load out, and what hours do I demo at RALLY?

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  • Exhibitor Move-In Day and Times: September 23 8 AM - 5 PM 
  • Show Hours
    • 9/24: 8 AM - 5 PM
    • 9/25: 8 AM - 3 PM

If I have questions for Exhibit Services or GES, who do I reach out to?

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  • Please reach out to GES by calling (800) 801-7648; Monday - Friday, 9:00 AM - 7:00 PM EST

Where can I order AV (computer screen, TV, etc) for my space?

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  • If you require AV, you will have to order that separately through Markey’s. The link can be found within the GES portal. Complete your order before September 12 to receive advance pricing.

Where can I order electricity or power for my space?

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  • If you require power, it will need to be ordered through ICC, the link to do this can be found within the GES portal. Complete your order before September 6 to receive advance pricing.

What are the dimensions of my backdrop graphic (if applicable) and how do I upload it?

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  • There are details and instructions on how to upload the graphic on the GES portal.

When is the graphic design deadline?

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  • In order to take advantage of the best prices with GES, all graphics should be submitted and approved by August 21. After submission, allow for 7 days for the approval process. Depending on the type of graphic, additional fees on top of the increased prices may apply if submitting after this date.

Can I use non-GES furniture for my 10x10 or 20x20 space?

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  • Yes, exhibiting participants are able to bring their own booth setup and furniture as long as it fits in the allotted space. 
  • ‍Exhibitors are responsible for the safe and efficient move-in and move-out of their materials. If your move-in or move-out requires the use of forklifts or other heavy equipment, or if your setup exceeds certain size or weight limitations as determined by the venue and show management, you may be required to utilize the services of a professional rigging or material handling company (our official service contractor is GES). 
  • ‍Note: an 8 ft table with a wrinkled tablecloth and two folding chairs is not acceptable and will be subject to show management discretion for removal

Is additional signage allowed?

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  • Innovation Alley: Innovation Alley participants are not permitted to bring additional items or signage. This includes, but is not limited to pop-up banners, freestanding items, etc. You can bring tabletop items/signage ONLY.
  • Exhibit Hall - 10x10, 20x20, Custom: Yes, exhibiting participants are able to bring their own booth setup, furniture, backdrop, and signage as long as it fits within the allotted space. Booth setups are subject to show management discretion for approval / removal.

Do I get access to Wifi?

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  • RALLY is providing complimentary Wifi, but if you require direct internet to demo your product/service or because you are using A/V, it is advised to purchase a dedicated line. Additional internet can be purchased through the ICC exclusive vendor, Smart City. The link is included on the GES portal. Submit the order before September 6 to receive incentive pricing.

Can I purchase power or internet while on site?

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  • Exhibitors are strongly encouraged to purchase power and internet ahead of the deadlines. If electricity is required onsite, there will be a rush fee on top of the electric fee.

Are on-site sales permitted?

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  • Onsite sales are allowed. If you are not already, you will need to register with the Indiana Department of Revenue (IDOR) and submit a Business Tax Application (BT-1) for sales tax. All exhibitors selling products or tangible items are required to have a BT-1 and to collect the Indiana state sales tax (currently 7%) and declare it to the IDOR. Presently, a $25.00 fee applies. Please visit https://inbiz.in.gov/taxes-fees/tax-registration to register and for additional information.

Can exhibitors access the Exhibit Hall floor prior to and/or after show hours?

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  • Yes, exhibitors will be able to gain access to the Exhibit Hall floor during the below times (and during show hours):
    • 9/24: 7 AM - 8 AM and 5 PM - 6 PM
    • 9/25: 7 AM - 8 AM and 3 PM - 11:59 PM

Will RALLY provide a lead retrieval scanner for me to use?

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  • Lead retrieval scanners may be rented through our badge vendor, American Tradeshow Services. Purchases must be made before the deadline of August 22. For more information, head to your exhibitor hub for the link included in your task list.

Can I have things shipped in and if so, what is that process? 

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  • Yes, you may ship in items. GES will accept crated, boxed, or skidded material at their warehouse beginning Wednesday, August 20. For additional information including the shipping address and key details, please refer to the GES portal.

How do I register for my all-access badges?

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  • Exhibit Hall - NON SPONSOR - 10x10, 20x20, Custom: A RALLY team member will send your allotted badge codes following receipt of payment. Badge discount codes expire (14) days from issue and cannot be reissued.
  • Innovation Alley: A RALLY team member will send your (1) badge code following receipt of payment. Badge discount codes expire (14) days from issue and cannot be reissued.

Are on-site sales permitted?

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  • Onsite sales are allowed. If you are not already, you will need to register with the Indiana Department of Revenue (IDOR) and submit a Business Tax Application (BT-1) for sales tax. All exhibitors selling products or tangible items are required to have a BT-1 and to collect the Indiana state sales tax (currently 7%) and declare it to the IDOR. Presently, a $25.00 fee applies. Please visit https://inbiz.in.gov/taxes-fees/tax-registration to register and for additional information.

What insurance is required to exhibit at RALLY?

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  • RALLY requires exhibitors to submit a certificate of insurance for any booth space that is 10x10 or larger. The COI must be provided by a licensed agent before August 24 and show:
    • General Liability: $1M per occurrence/$1M aggregate, naming RALLY Innovation, LLC as additional insured. Coverage must include event setup and teardown (Sept 23–25, 2025) and have no event-related exclusions.
    • Auto Liability (if using vehicles onsite): $1M combined single limit for owned, non-owned & hired vehicles.
    • Workers’ Comp (if applicable): Per state law, plus Employer’s Liability of $500K per occurrence.

What if I need to cancel my booth space?

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  • Prior to May 24, exhibitors who need to cancel will receive a 50% refund. After May 24, there will be no refunds.

Information on Spotter Fees and Move-In Assistance: 

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  • Exhibitors are responsible for the safe and efficient move-in and move-out of their materials. If your move-in or move-out requires the use of forklifts or other heavy equipment, or if your setup exceeds certain size or weight limitations as determined by the venue and show management, you may be required to utilize the services of a professional rigging or material handling company (our official service contractor is GES). 

When will a spotter be required? 

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  • A spotter is generally required when operating heavy machinery such as forklifts, boom lifts, or scissor lifts. Additionally, if your booth construction or installation involves overhead work or the movement of large or potentially unstable items, a spotter may be necessary to ensure the safety of personnel and surrounding booths. Show management and/or the venue will have the final say on when a spotter is required. 

Who should expect to be spotted? 

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  • Exhibitors with large, custom booths, those bringing in heavy or oversized equipment, or those planning complex installations should anticipate the need for a spotter. If you are unsure whether your move-in/out will require a spotter, please contact GES to discuss in advance. 

Moving in on your own vs. needing assistance (for a fee):

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  • Moving in on your own: Exhibitors with smaller displays that can be easily carried and set up by their own personnel may be able to move in independently. This typically includes tabletop displays, banner stands, and lightweight materials that do not require equipment.
  • Needing assistance (for a fee): If your move-in involves heavy, bulky, or numerous items, or requires the use of dollies, carts, or other material handling equipment beyond what you can personally manage, you will need to utilize the services of GES for assistance. Fees for these services will apply and should be arranged in advance through the GES portal.
  • Option 1: No Charge (Hand-Carry Only)
    • You may hand-carry your items into the convention center without assistance or charges.
    • You may NOT use personal equipment such as carts, dollies, or pallet jacks. This is strictly for items you can carry by hand. If you need a cart you must rent via Expresso by GES portal  to avoid being fined.
    • Parking: Exhibitors hand-carrying items may use the main parking lot near the A-F docks or the wall by the H-K docks, provided you do not block any docks, ramps, or fire lanes. To access this area please visit the Tarmac Guard stand to get a temporary pass.
    Option 2: Charge (Material Handling Services by GES)
    • For all other items requiring equipment (carts, dollies, freight), you must use our official logistics partner, GES.
    • To Order Services: Please visit the Expresso by GES portal to view information and place your order.
    • For Questions or Phone Orders: (800) 801-7648 - Monday - Friday, 6:00 AM - 4:00 PM PST

Weight Limitations and Handling Fees:

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  • If the weight of materials brought by the Exhibitor is determined by show management to exceed reasonable limits, a handling fee may be assessed. The determination of excessive weight will be at the sole discretion of RALLY.
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