From AI doing your homework to a golf club that can hit the ball longer to a shot to lose weight, we all fall for the hype. The proliferation of new tools such as AI, AR, VR, Digital Twin, 3D printing and others are making it easier to just “change the color of the knob” and launch a “new” product. True innovation is needed now more than ever, and start-ups and small companies are leading the way. In this discussion, panelists will examine how to unlock real innovation by sharing their experiences and examples of AI and automation and ways to harness old and new tools to genuinely innovate for humanity’s benefit.