SPORTSTECH | Room 134-135
This research explores the transformative trajectory of global sports competitions, where cutting-edge predictive analytics drives fan engagement, and data becomes the backbone for creating an immersive and personalized stadium experience. By delving into the ethical considerations of fan data usage, the integration of AI-driven technologies, and the monetization potential, this study illuminates the dynamic interplay between data insights and the future evolution of sports events, shaping a new era of spectator participation and connection on a global scale.